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What could we do to improve elevator button panels?

IMG_1529 Quick! Press the button for the 3th floor!

It’s left to right, but top to bottom (photo taken in NYC, by the way). But which one’s the lobby? Which button opens the doors, without reading the button (don’t cheat).

What could we do to improve elevator button panels?

I don’t mind that it’s bottom to top. I think that’s even intuitive. But how about a silhouette of the building? Maybe numbers get smaller or bigger as they get higher to add perspective? Break them up into groups of 4?

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