A big part of running a business, and maybe the scariest part, is stepping into the unknown. Most days I have to make decisions that will affect my business, and my future. A lot of the time I’m making those decisions based on the best advice I can get, combined with as much as I can learn about my choices. But I’m left with a feeling of uncertainty. I usually find myself doing research on a big problem for a week or more. I take notes. I let the idea stew for a bit, because I’m apprehensive.
After a few days I get truly anxious, and I struggle with that. It’s scary. What if I make a misstep? What if this is the wrong decision, and it costs me time, and money down the road? I cast about. i look for alternatives. I look for reassurance online that other people have gone down the same path. I wonder if I can put it off, or do with out it. Can I just use something I already know?
Finally, and for me it usually seems to happen at 3AM, I say fuck it, and click buy. Or sign up. Or just decide. Whatever it is, I finally kick myself in the ass and move forward. Something about being over tired, my brain too muddled to make excuses. Or maybe it’s the quiet so fear seems further away.
At the end of it, we love that a big part of doing what we do is taking risks. We know that most mistakes are recoverable, and then you learn something.
So jump in already!
What’s your 3AM?